Ailina App

Ailuna is a sustainability engagement app which makes it fun to develop habits that are good for you and the planet!

Ailina App

Ailuna is a sustainability engagement app which makes it fun to develop habits that are good for you and the planet!

Ailina App

Ailuna is a sustainability engagement app which makes it fun to develop habits that are good for you and the planet!

Website

https://ailuna.com

Country

United Kingdom

Date

Jun 2021 - present

Business model

SaaS | B2B | B2C

Overview

Overview

Overview

Ailuna started as a mobile app, where people learned about sustainable living in an easy, accessible way. With ambitious plans, founders Lars and Helene aimed to shift from B2C to B2B SaaS, extending their positive impact. When we started this project, the main task was to rebrand and redesign the Ailuna app so that it would stand out in the market against its competitors. This transitioned into a lasting partnership rooted in shared passion and values for the betterment of our planet and society. Our continued collaboration with Ailuna reflects our commitment to building lasting relationships with clients, not just designing products.

Ailuna started as a mobile app, where people learned about sustainable living in an easy, accessible way. With ambitious plans, founders Lars and Helene aimed to shift from B2C to B2B SaaS, extending their positive impact. When we started this project, the main task was to rebrand and redesign the Ailuna app so that it would stand out in the market against its competitors. This transitioned into a lasting partnership rooted in shared passion and values for the betterment of our planet and society. Our continued collaboration with Ailuna reflects our commitment to building lasting relationships with clients, not just designing products.

Services

Overview

Services

Rebranding

Redesign

UX UI Design

Design System

Design Sprints

Booth Design

QA

Wireframing

Prototyping

Data Analysis

Product Roadmap

Market Research

User Personas

Business Analysis

Pitch Deck

Marketing Materials

Performance Marketing

Problems

Problems

Problems

When Ailuna's founders made the decision to transition from a B2C model to a B2B SaaS sustainability platform, they encountered several challenges:

When Ailuna's founders made the decision to transition from a B2C model to a B2B SaaS sustainability platform, they encountered several challenges:

Dated designs

Challenging UX

Low engagement

Unclear product roadmap

Data analytics gap

No integrated performance marketing

Customer research deficiency

Solution

Solution

Solution

Recognising the need for comprehensive user insights, we initiated customer research and user testing on the existing product while concurrently integrating data analytics tools within the development team. This allowed us to effectively track key user journeys in the app.

Recognising the need for comprehensive user insights, we initiated customer research and user testing on the existing product while concurrently integrating data analytics tools within the development team. This allowed us to effectively track key user journeys in the app.

We enhanced Ailuna's app by identifying the most effective branding and redesigns for key user journeys that directly impact their North Star and KPIs. This process included a comprehensive analysis of competitors, customer research, and user testing. Additionally, we supported Ailuna's founders in developing a product roadmap crucial for their transition from B2C to B2B, with a global focus on sustainability engagement.

We enhanced Ailuna's app by identifying the most effective branding and redesigns for key user journeys that directly impact their North Star and KPIs. This process included a comprehensive analysis of competitors, customer research, and user testing. Additionally, we supported Ailuna's founders in developing a product roadmap crucial for their transition from B2C to B2B, with a global focus on sustainability engagement.

Through a series of Design Sprints, extensive market research, and user interviews, we uncovered a strong demand for gamification within the app, aimed at enhancing user engagement and retention. In response, we introduced a straightforward rewards system where users earned XP points for sustainable actions and habit formation, influencing their rankings on leaderboards.

Through a series of Design Sprints, extensive market research, and user interviews, we uncovered a strong demand for gamification within the app, aimed at enhancing user engagement and retention. In response, we introduced a straightforward rewards system where users earned XP points for sustainable actions and habit formation, influencing their rankings on leaderboards.

Results

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